These days more patients are going online to find a doctor in their locality. It is becoming important for a doctor to have a website so that it gets easy for the patients in his are to discover him. Think about it this way. A mom with her sick kid would want to visit a pediatrician close by rather driving across the city. She would look for, "Pediatrician near me" and if your clinic is not seen in the search, you are losing a patient. Which means if you want to attract customers, your business needs to be in the search results.
Okay, you created your website. But how do you ensure patients in your locality can find you when they search for your specialty? Here is where SEO comes into the picture. SEO plays a crucial role in driving right people to your website in your geography. In other words, you need to have a website that is search engine optimized. Having a website which has good SEO will ensure you are not losing your patients to one of your competitors. Let's look at few tips that could help you with SEO for your Doctor website.
Follow these Quick Tips On SEO For Doctor Website
1. Have a Website that Ranks Well in SEO
If your doctor website is not optimized for search results, you may never attract people to your site. When patients come to your website, they expect it to have all the details of the doctor. They may want to schedule an appointment. You need to have a fully functional doctor website. Have a book an appointment feature on your website. Once an appointment is scheduled, send an autoresponder to the patient. Include patient testimonials on your website. 84% of patients trust online reviews as much as personal recommendations. A positive experience from your existing patients may encourage a new patient to schedule an appointment. Create custom pages where you can write about your qualifications and experience. Patients would like to know their doctor before they see him.
2. Responsive Website
These days with an increase in mobile users, most of the people use their phones to browse the internet. Suppose someone is in an emergency situation and needs a doctor. What is that they are most likely to do? They may get on their phone and search for “doctors near me”. Your website should be user- friendly and mobile optimized. With smartphones gaining popularity, nobody uses the Yellow pages anymore. When people come to your website, and if it takes a lot of time to load, they might leave your site immediately. The best way you can engage patients on all devices is by using responsive design. Have a booking engine on your page. When a patient comes to your website, he should be able to book an appointment with you without any hassle.
3. Content Marketing for Doctors
Your website will rank well in search results if you publish relevant, fresh content. Search engines want to make it easier for people to find relevant information on the web. Create content that is useful for your patients. Write blogs on health tips. Tell them how they can address a health issue. Give them tips on how to maintain a healthy lifestyle. Suppose you're a Dentist. Write blogs on "How to Maintain Oral Health". Or on "How often they should visit a Dentist for a check-up". Educate them about the new technologies to treat a medical condition. Publishing engaging content attracts more people to your website. In turn, increasing the website's visibility and search engine ranking.
4. Keyword Research for Doctor Website
Keywords are the most important part of any SEO strategy. You don't want to optimize your website for wrong keywords. Track what the search terms your patients are using are. Create content using those keywords. Don't stuff your web page with keywords. Search engines penalize website with excessive keywords. Create content that is useful for your audience. Your end goal is to get right audience to your site and keep them. You can use webmaster tool to see each relevant keyword ranking. There are even many paid keyword research tools that would you give a detailed report.
5. Submit Website to Search Engines
Each time you post fresh content on your website, you have to let search engines know about it. Create free accounts on Google and Bing webmaster. Create a sitemap for your website. The best way to start SEO for your doctor website is by creating unique page titles. Every time post a new page create a unique title and submit them to search engines. There are many even paid webmaster tools. You can integrate them with your website and automate the submission task.
6. Build Your Social Media Presence
Social media is getting huge popularity these days. Social media may not directly influence your website. But it will help you to improve your branding and reputation. You can join communities relevant to your specialty. Interact with people and answer their queries. You can also post the links to the blogs on your website on different social media channels. When people keep seeing content from you, they will recognize you. This will help you to create a connection with people in your locality. They will come back to you in case they need your service.
7. Your SEO Strategy Should be Location-Based
People wouldn't prefer to drive a long distance to see a doctor unless it is a must. Meaning, the people who would be looking for your clinic are most likely the ones in your locality. Optimize your website for location-based search results. Suppose you are a Gynecologist with a clinic in Woodward Avenue, Detroit. If a patient searches "Gynecologist in Woodward Avenue, Detroit" your website should appear. Publish content relevant to your local search traffic. When people from your locality engage with your website, search engine understands it. It will start showing you in search results when people in your locality look for your specialty.
8. Business Listings Can Improve Your Website Ranking
Business listings are significant for any website. You can improve the ranking of your website by listing your business on "Google My Business". By claiming your business, you are giving credibility to your clinic. It is important to have an exact NAP - Name, Address and Phone number across all listings and website. No matter where people find you they should be able to see the same address. Also, Google Maps use these details for driving directions. You can even send an email to all your patients after completion of treatment. You can include a link to your Google My Business profile and ask them to write a feedback.
9. Patient Engagement Tool
Blogs are an effective tool for engaging people coming to your website. Create content that is engaging and interesting. Post them on your website and share it on as many relevant channels as possible. When people follow the link and come to your site, give them an option to subscribe to your content. This will help you to get more traffic to your website and improve the visibility of your website.
10. Logic of SEO
Your end goal is to let people in your locality to know about your clinic. Write content that is useful for people. Post content about your specialty. You can write about symptoms of a chronic health disorder and its treatment. This will help you to get people to subscribe to your blogs or visit you if they experience those symptoms.
Benefits of SEO for Doctor Website
An effective SEO-strategy can help you to increase the visibility of your website. When a patient is looking for your specialty, he would be looking at the first few results on his browser. With SEO you can optimize your website for relevant local traffic. SEO can help you improve your branding and reputation.