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10 Simple Steps to prevent Global Warming →  April 13, 2010 1

Global warming is the increase in the average temperature of Earth's near-surface air and oceans since the mid-20th century and its projected continuation. Global surface temperature increased 0.74 ± 0.18 °C (1.33 ± 0.32 °F) between the start and the end of the 20th century. The Intergovernmental Panel on Climate Change (IPCC) concludes that most of the observed temperature increase since the middle of the 20th century was very likely caused by increasing concentrations of greenhouse gases resulting from human activity such as fossil fuel burning and deforestation. The IPCC also concludes that variations in natural phenomena such as solar radiation and volcanic eruptions had a small cooling effect after 1950. These basic conclusions have been endorsed by more than 40 scientific societies and academies of science, including all of the national academies of science of the major industrialized countries.

IPL Economics: How IPL works and makes money →  April 8, 2010 7

The Indian Premier League (known as IPL), is a Twenty20 cricket competition initiated by the Board of Control for Cricket in India (BCCI) and supervised by BCCI Vice President Lalit Modi, Chairman & Commissioner for IPL. IPL was started after altercation between the BCCI and the newly-created Indian Cricket League. Some Facts about IPL IPL [...]

IPL shines, Advertising soars! →  April 5, 2010 7

The commercial steamroller event power-packed with entertainment, energy and excitement is acquiring big momentum. So is the advertisement industry which is exhibiting engrossing epitomes. The advertisement regime is coming up with a new copy of everything, that too, on daily basis. Its no surprise that Abhishek Bachchan is laughing all the way to the bank. [...]

IPL shines, Bollywood fades! →  April 1, 2010 3

Just rewind the time to 2007, India had two kinds of fanatics: Cricket fanatics & Bollywood fanatics. These are clearly two different categories to fantasy. Cricket was supposedly a 5-day test match or a 50-50 over ODI and a commercial movie was typically 2-3 hours movie. Those were the days of 2007. Then the world witnessed, the opening ceremony of glamour-studded Indian Premier League. And the two markets commingled into eachother. IPL brought cricket down to 20 overs, reducing the game to the length of a three-hour movie, and Cricket became the biggest competitor to Bollywood.